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Why Every Business Needs an Internal Communication Video Strategy





Internal communication used to be limited to emails, memos and in-person meetings. Those days are gone, though – as digital platforms transform the way we connect, video has become a powerful tool for engaging employees and conveying critical information. This change highlights the growing importance of internal communication videos in a corporate setting. 

Understanding Internal Communication Videos 

Internal communication videos are not just about disseminating information; they’re about storytelling. Ranging from CEO announcements to engaging training videos, these videos have the power to transform dull corporate messages into interesting narratives. 

Unlike text-based communication, they offer a multi-sensory experience that combines visuals, sound, and sometimes interactive elements. This multi-sensory approach is key in ensuring that messages are not only received but also retained.  

Imagine using a well-produced training video to explain complex sales-related concepts through simple visuals. Compare this with the challenge faced by employees having to sift through long training manuals. Additionally, showcasing company culture through behind-the-scenes glimpses in videos adds a layer of transparency and authenticity that text alone cannot achieve. 

The Advantages of an Internal Communication Video Strategy 

The benefits of corporate video production are manifold, particularly when it comes to enhancing internal communication within a business. Let’s delve into some key advantages that highlight why a well-crafted internal communication video strategy is essential in today’s corporate landscape: 

  • Improved Employee Engagement: In an era where attention spans are short, corporate video production for businesses stands out by creating content that is both visually appealing and intellectually stimulating. This dynamic form of communication is more likely to engage employees, encouraging active participation. 
  • Clarity and Consistency: A well-thought-through internal communication video ensures that every employee, regardless of their role or location, receives the same message in the same tone. This uniformity is vital in maintaining consistent company messaging and culture. 
  • Emotional Connection: Videos have the unique ability to evoke emotions through storytelling, music, and visuals. This emotional engagement can strengthen the bond between a company and its employees, fostering a sense of belonging and loyalty. 
  • Accessibility and Reach: The digital nature of internal corporate videos means they can be easily shared and accessed across various platforms – intranets, emails, social media, or even mobile apps. This accessibility ensures that remote or field employees also remain equally connected to the main head office. 

Implementing an Internal Communication Video Strategy in Your Business 

As more businesses turn to video for internal communications, understanding how to effectively implement this tool is crucial. Here are a few steps on how to effectively implement a video communication strategy in a business setting. 

  • Identify Key Themes and Messages 

Start by understanding and identifying the key themes and messages around which the internal communication video can be created. This foundational step is crucial in setting the direction for your video content. 

  • Collaborate with a Video Production Company 

Engage a professional corporate video production company to help bring your vision to life. Its expertise in crafting visual narratives will be vital in producing impactful and engaging videos. 

  • Develop a Content Calendar 

Just like in external marketing, consistency is key in internal communications. Develop a content calendar to ensure regular and timely distribution of your video content. It will keep your employees engaged and informed as well. 

  • Involve All Internal Departments 

Encourage contributions from various departments within your organization. This not only brings in diverse perspectives but also promotes inclusivity. It even makes the content more relatable and enriching for the entire workforce. 

  • Monitor Engagement and Gather Feedback 

After releasing your videos, it’s important to track how they are received by your audience. Monitor engagement metrics and get feedback to understand what resonates with your employees. Use these insights to refine and improve your future video content. 

Challenges and Solutions 

Transitioning to a video-centric communication approach can be daunting, especially for businesses without prior experience in video production. Partnering with a corporate video production company that specializes in internal communication videos can alleviate these pressures. They can guide you through the entire process – from conceptualization to production to distribution. Additionally, for companies concerned about budget constraints, simple tools and software are available to create high-quality videos in-house. Training a small internal team to use these tools can be a cost-effective solution for ongoing video production needs.

The Future of Internal Communication 

The role of video in internal communication is set to become even more prominent. The integration of emerging technologies like AI, VR, and AR is set to redefine how internal corporate videos are created and consumed. 

  • Artificial Intelligence (AI): AI is going to revolutionize corporate video production by enabling personalized content at scale. Imagine an internal video that adapts its content based on the viewer’s role, location, or even their interaction history with previous communications. This tech isn’t quite there yet, but we’re getting more confident with every passing month that it’s coming soon.  
  • Interactive Videos: The future will see a rise in interactive internal communication videos where employees can engage directly with the content. Through clickable elements, quizzes, and decision-making scenarios, these videos can turn passive watching into an active learning experience, increasing retention and understanding. 
  • Virtual Reality (VR) and Augmented Reality (AR): VR and AR can take internal corporate videos to a new level by offering immersive experiences. For example, VR can be used for virtual tours of remote facilities or for simulating complex job tasks for training purposes. AR, on the other hand, can overlay helpful information on real-world objects, aiding in tasks like equipment operation or maintenance. 
  • Data-Driven Insights: Future internal communication strategies will increasingly rely on data and analytics. By analyzing how employees interact with video content, companies can gain insights into what works and what doesn’t. This will allow them to tailor their communication strategies more effectively. 
  • Mobile-First Approach: As mobile usage continues to grow, internal communication videos will be optimized for mobile viewing. This means creating shorter, more engaging content that can be easily consumed on the go. 
  • Integration with Internal Platforms: We will see a deeper integration of video content with other internal communication platforms like intranets, social networks, and messaging apps. This integration will make it easier for employees to access video content in between their daily work. 

The future of internal communication is not just about adopting new technologies, but about creating a more connected, engaging, and responsive communication environment.  

In conclusion, using videos for internal communication is becoming essential for modern businesses. Videos help connect with employees better, making messages clearer and more engaging. As we start using new technologies like AI and VR, videos will become even more interactive and effective. Embracing this change is important not just for keeping up with current trends but also for preparing for the future. By using videos smartly, businesses can build a stronger, more connected team ready for the challenges ahead. 

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