The video production team that shows you the film before it's made.
See What We've Delivered
We turn the subjective part of video into clear, transparent workflows.
We use technology and systems to turn video production from a subjective, taste-dependent, confusing process into a series of well-defined systems, workflows and approval stages. Our pan-India network of creative teams & professional crews build all kinds of corporate videos simply, smoothly, speedily.
Get Transparent Pricing Packages
Pick a tier and you know the number, and what to expect, before you speak to anyone. No discovery calls, no quote that shifts depending on whom you speak to.
Approve the look before we produce
Moodboard, script and storyboard signed off before a single crew member is booked and a single frame is generated. You see your film at the beginning, while changing it still costs nothing.
Lock the brand once - for the campaign
Colour, logo, talent and tone are locked into our system and applied on every cut. What comes back looks like your team made it, not like a freelance editor's interpretation.
One Brief. Two Ways To Make The Film.
Share your brief
Xped
Filmed Production
Our production team runs the entire video campaign - concepts, scripts, moodboard, storyboard, edits - on Xped, our proprietary video production system. We handle everything - you approve at every stage. Real shoots, anywhere in India, planned and executed within days or weeks, not months.
Brand rules locked before production starts
Moodboard, script, storyboard & shot plan on every project
A crew on the ground anywhere in India within days
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dAIrector
AI Video Generation
Our proprietary brief-to-video AI video system generates your AI film through a six-stage workflow, with our creative team directing every stage and your sign-off before any of them advances. We'll take your concept and build a professional video, within hours or days.
Brand rules locked before generation starts
Moodboard, script and storyboard on every AI film
Photorealistic AI video, finished and graded
Every category is packaged and priced. Pick a tier, send a brief, and we'll start.
Filmed Production • Per Project
Combined Packages and Custom Options
AI Production • Flexibile Pricing Packages
Single films, no commitment
from
35,000
/ 30 seconds
Lite
Single scene, explainers and spokespeople
Standard
Multiple scenes, characters and visuals
Cinematic
Monthly Subscriptions
Starts from
3,00,000
/ month
TVC-grade
1,25,000
DVC-grade
75,000
Social-grade
40,000
Performance Ads
20,000
All rates exclusive of GST. Language and aspect-ratio add-ons of an approved film are quoted at half the original.
When We Shoot, And When We Recommend AI Videos.
AI video doesn't work for every brief, and we will tell you when it doesn't fit. Most brands end up running both.
We shoot it
Your founder, your factory, your people on camera
Hero films and campaign work where craft carries the brand
Real customers, real testimonials, real events
Products that have to be handled, worn or tasted on screen
We generate it
Always-on social, explainers and internal communication
One approved film in ten languages and every aspect ratio
Performance ads that need variants faster than a shoot allows
Concepts and animatics before you commit a production budget
Xped
Video. Accelerated.
We'll do a directed, storyboarded shoot anywhere
in India within days.
A small budget normally buys you a camera operator and limited creative thinking. Our video production company and our system gives you the same processes and workflows that the mega-campaigns get, even on a small video project. Brand rules are locked first, then the moodboard, script, storyboard & shot plan are built and approved inside Xped - whether on a ₹80,000 testimonial, or on a national campaign.
Running production on our organized, AI-boosted system is what makes that affordable at every scale. Our network gives us reach: the right director & crew in almost any Indian city, following the brand and creative brief. So each video matches your brand guidelines, regardless of where it was shot.
Moodboard and Script
Creative direction, tone and narrative written, reviewed and approved before anything is booked.
Storyboard and Shot Plan
Every shot mapped and signed off before a crew is booked.
Schedule and Delivery
Crew, timeline, budget and media tracked to the delivery date.
dAIrector
AI Video Generation
AI Video Production that Starts with a brief. Not a prompt.
Every AI video tool starts with a prompt and hands you a clip. dAIrector is our own system, and we use it to deliver finished AI films - photorealistic, creatively directed and ready for your brand to run - within days. You receive completed videos, not unrelated, sloppy clips.
We've encoded the production discipline that guides our professional shoots - and paired it with the best creative teams for AI video - into one system.
Photorealistic, Professional Films
Graded, scored and delivered to a standard that stands next to your agency work - not the raw AI output you have seen elsewhere.
One Brand, Locked Once
Brand, talent, product and logo rules checked on every cut, every variant, every format.
Model-agnostic by Design
We use the models as raw material and put them to work. When a better one ships, the pipeline takes it.
We've done shoot-based campaigns in 50 cities in India, and AI video production for clients across UK, US, UAE, Australia, South Korea, Japan and more countries.
Still have questions?
Feel free to get in touch with us today!
How much does a video cost?
Filmed projects start at ₹60,000 for a testimonial, ₹70,000 for podcast videos, and ₹75,000 for a product demo or event coverage, with three tiers in each category. AI films start at ₹35,000 for 30 seconds. Every category is priced on this site, so you can budget before you speak to anyone. All rates exclude GST.
Do I need to request a quote?
Not for standard work. Pick the category and the tier and the price is already published. You only need a conversation for scope outside the packages - a multi-city campaign, an ad film with unusual production needs, or an ongoing supply of video.
What do I approve, and when?
You approve every stage before the next one starts. Your brand rules - colours, logo, fonts, talent and tone - are locked first. Then the script, moodboard and storyboard come to you for sign-off before a crew is booked or a single frame is generated. After that you review the cuts within the agreed revision rounds, and every approval is logged. Your brand rules are checked on every cut and every variant, so nothing reaches you that you haven't already said yes to in principle.
How quickly can you deliver?
AI films are delivered in days. Filmed projects depend on scope, but running production on our own system means we move substantially faster than a traditional agency setup, and we can put a crew on the ground in most Indian cities within days of an approved brief.
What kinds of video do you make?
Corporate films and company profiles, explainers and training videos, product demos and product ads, customer testimonials, event and conference coverage, podcast video, ad films, animation, and AI-generated films. Filmed and AI work run through the same intake and approvals and finish to the same standard.
Should we film it or generate it with AI?
Film it when your own people, premises or products need to be on camera, when it's a hero film carrying the brand, or when a real customer or event has to be captured. Generate it for always-on social, explainers, internal communication, language and format versions of an approved film, or performance ads that need more variants than a shoot allows. Most brands end up doing both, and we'll tell you when AI is the wrong answer to your brief.
Will AI video look cheap or obviously artificial?
Not when it's dAIrected. Raw output from a text prompt does look artificial. Our AI films run through six stages - brand setup, concept and script, look and feel, shot plan, production, then audio and delivery - with a creative team directing each one and your approval before any stage advances. What you receive is graded, scored and finished to sit alongside your agency work.
Can you shoot outside Delhi, Mumbai and Bangalore?
Yes. Our team works with a network of more than 1,000 directors, cinematographers and crews across 50 cities, including tier 2 and tier 3 locations. A shoot in Coimbatore runs on the same brief, storyboard and brand rules as a shoot in Delhi.
Do you work with startups, or only large brands?
Both. We've produced work for Philips, Crompton, Zydus Wellness, Perfetti, Reckitt and DSP Mutual Fund, and we take single-film projects from startups every month. A ₹60,000 testimonial gets the same treatment as a national campaign, because the process is built into the system rather than reserved for large budgets.
What is the smallest project you'll take?
A single video. Filmed packages start at ₹60,000 and AI films at ₹35,000, with no retainer or commitment on either. Ongoing AI supply runs on a monthly plan from ₹3,00,000, but that's a separate option, not an entry requirement.
Can you handle a high volume of video for an ongoing campaign?
Yes. Running production on a system rather than on chat threads and spreadsheets lets us run many projects at once, where a traditional production house tends to cap out at five or six. For always-on needs we run a monthly supply from ₹3,00,000 on a six-month term, with the monthly commitment reset each quarter. We can also scale up and draw down with flexibility - need 10 videos in Jan and 100 in Feb? We can do that.
How many rounds of revision are included?
It depends on the class of work and is agreed before production starts: three rounds on flagship films, two on digital-first brand films, one on always-on social, and a single consolidated review for performance ads produced in batches. Because you've approved the moodboard, script and storyboard before anything is made, most projects use fewer rounds than they're allowed.
Who owns the footage and the final files?
You do. Your brand library, campaign files and finished films sit in an account set up in your company's name, and your work is never shared with other clients. You can export everything in standard formats within 30 days, with no handover fees.
What do you need from us to get started?
A brief, your brand guidelines, and someone who can approve at each stage. If you don't have a written brief, bring the objective and we'll write one with you in the first session.
What are Xped and dAIrector?
They're the production systems we built ourselves. Xped runs filmed work - creative direction, storyboarding, crew, scheduling, budgets, media and quality control in one place. dAIrector generates AI films through a six-stage pipeline under human direction. Both take the same brief and deliver to the same standard, which is why the process holds on a small budget as well as a large one.