HR training videos for employees have become an essential tool in the path towards continuous employee development. They offer a dynamic way to equip teams with the necessary skills for future challenges. This article provides practical guidance for marketers to create impactful HR training videos. We will share lessons from companies that have successfully used these videos to transform their workforce.
The Importance of Employee Development in the Workplace
Employee development is a necessity in today’s competitive business landscape. Companies that invest in their employees’ growth see tangible benefits. This commitment not only enhances productivity and innovation but also fosters a culture of learning that attracts and retains top talent.
For instance, Google’s continuous learning culture and corporate training videos have set a benchmark in the industry, leading to high levels of employee engagement and retention.
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Upskilling the Workforce with HR Training Videos
HR training videos for employees offer a flexible and effective solution for upskilling employees. They cater to diverse learning preferences and can be accessed anytime and anywhere. They also provide a cost-effective way to deliver consistent training across an organization.
We will explore the various ways in which corporate training video production contributes to the growth and enhancement of employees within an organization.
Accessibility and Convenience
HR training videos provide a convenient and accessible means of learning for employees. In an era where remote work is increasingly prevalent, videos can be easily shared and viewed across different locations and time zones. This accessibility ensures that employees can engage in professional development at their own pace, fostering a continuous learning culture.
Take a look at the above 14-minute onboarding video from Zoho People. Employees, regardless of their locations and time zones, can conveniently access this video and get a thorough understanding of the tool’s functionality and user interface at their own pace.
Engagement and Retention
Video content, produced through specialized corporate training video production, is inherently more engaging than traditional training materials. The combination of visuals, audio, and sometimes interactive elements captivate the audience’s attention and facilitate better information retention. Engaged employees are more likely to absorb and apply the knowledge gained from training videos, leading to a more skilled and competent workforce.
Gasunie, a Dutch natural gas infrastructure and transportation company, made a concise 9-minute employee training video employing 3D animation to illustrate its safety rules. The use of animation along with appropriate voiceovers and text overlays transformed what could be a mundane clip into an engaging and light-hearted training experience.
Multimodal Learning Experience
People have different learning styles. Corporate training videos cater to a variety of preferences. Visual learners benefit from the graphics and animations, auditory learners from the spoken content, and kinaesthetic learners from interactive elements. The multimodal nature of training videos for employees ensures that a diverse workforce can grasp the information in a way that suits their respective learning styles.
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Consistency in Messaging
Maintaining consistency in training messages is crucial for effective employee development. HR training videos allow HR professionals to deliver standardized content to all employees, ensuring that everyone receives the same information and follows the same protocols. This consistency is particularly important in industries where compliance and adherence to specific procedures are critical.
Seattle-based restaurant chain Pagliacci Pizza created a concise 2.5-minute training video to teach their staff the art of rolling and tossing dough. This instructional video excels in delivering consistent messaging, ensuring uniform training for all employees, regardless of their roles or locations
Cost-Efficient Training Solution
Traditional training methods often come with hefty expenses related to venue rentals, printed materials, and travel costs. Corporate videography services provide a cost-efficient alternative, significantly reducing the financial burden associated with corporate training video production. Once created, these videos can be reused for multiple training sessions, making them a sustainable and economical solution.
Real-life Scenario Simulations
Many HR training videos incorporate real-life scenarios and case studies. This approach allows employees to witness and analyze practical situations they might encounter in their roles. This immersive learning experience helps bridge the gap between theory and application. It will also enable employees to develop problem-solving skills and better handle on-the-job challenges.
Check this scenario-based training video from Atana, an e-learning provider, showcasing a range of situations designed to equip hospitality staff to effectively manage frustrated and angry customers.
Key Components of Effective HR Training Videos
HR training videos stand out as dynamic tools that not only impart essential skills to employees but also engage and inspire them. Let’s explore the key components that elevate the training videos into powerful instruments for fostering growth and proficiency in the workplace.
Clear Learning Objectives
Define specific learning objectives for the training video. What do you want employees to know or be able to do after watching the video? Whether it’s guiding employees through safety protocols or enhancing their negotiation skills with a corporate sales training video, articulate clear goals. Clearly outline the goals to guide the content creation process with the expertise of corporate training video production.
Take a look at Vyond’s concise training video, providing clear learning objectives for employees on proper conference call etiquette.
Relevance to Employees
Tailor the content of the HR training videos to the specific needs and roles of the employees. Address challenges and scenarios that employees are likely to encounter in their daily work, making the training directly applicable to their responsibilities. This ensures that the corporate training videos are highly relevant to the workforce.
Uber created a quick, two-and-a-half-minute onboarding animation video to teach new drivers how to use the Uber Driver app. The unique illustration style incorporates the app’s interface, making it relevant and role specific.
Engaging Content
Use a variety of engaging content formats, such as animations, real-life scenarios, and interactive elements. Keep the content visually appealing and dynamic to capture and maintain the employee’s attention. Make the content more relatable, engaging, and memorable for employees, helping them connect emotionally with the training material.
In this relatable and engaging training video from the Chicago-based food ordering platform Grubhub, a current employee walks us through the daily responsibilities of a Grubhub delivery person. The video smartly employs real-life scenarios to depict the workings of a driver, making it easily comprehensible for new drivers.
Clear Focus
Keep the training or the educational videos for employees concise and focused to avoid information overload. Break down complex topics into digestible segments. It allows employees to absorb and retain the information more effectively.
In this employee training video by Cisco, the use of straightforward whiteboard animation simplifies and presents concepts in a concise and digestible form.
Professional Production Quality
Invest in professional video production to ensure high-quality visuals, audio, and overall production values. Clear visuals and crisp audio, characteristic of top-notch corporate videography services, contribute to a positive viewing experience and enhance the credibility of the training.
Interactivity and Participation
Integrate interactive elements, such as quizzes, polls, or discussions, to encourage active participation. This not only reinforces learning but also provides feedback on employees’ understanding of the material. Interactive elements are a valuable feature in HR training videos for employees.
This emergency medical services video incorporates interactive elements by simulating a real-life emergency. Users are presented with various scenarios and given a choice of actions. Depending on their decisions, users receive feedback on the correctness of their choices. This interactive approach engages employees, making the training experience more dynamic and effective.
Accessibility and Inclusivity
Make sure that the video is accessible to all employees, including those with disabilities. Provide closed captions, transcripts, and other accessibility features to accommodate diverse learning styles and needs, promoting inclusivity in training videos for employees.
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The Oracle training video demonstrates the creation of detailed sales proposals using Oracle Configure, Price, Quote (CPQ). It features closed captions and a transcript, ensuring accessibility for all employees, including those with special needs. This inclusive approach makes the content easily comprehensible to a diverse audience.
Measurable Outcomes
Incorporate assessments or quizzes within or after the video to measure the effectiveness of the training. Collect feedback from employees to continuously improve future training videos based on their experiences and suggestions.
Mobile Compatibility
Optimize videos for mobile viewing. Many employees may access training materials on their mobile devices, especially in remote or flexible work environments. Compatibility with various devices is crucial, enhancing the accessibility of corporate training videos.
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Scalability and Reusability
Design training videos with scalability and reusability in mind. Create content that can be easily updated and adapted to accommodate changes in policies, procedures, or industry regulations over time. Designing the training videos with this feature enhances the longevity of HR training videos for employees.
From engaging scenarios to interactive elements, HR training videos play a crucial role in shaping skilled and proficient teams. The lessons drawn from various industry examples underscore the importance of relevance, engagement, and accessibility in effective employee training. So, investing in creating top-notch HR training videos is the key – making learning exciting, skills sharper, and success a guarantee!
