5 AI-Led Brand Films by IndieVisual

AI is impossible to ignore right now. 

Across industries, companies are experimenting with it and figuring out where it actually delivers results. 

But when you look specifically at video production, something interesting becomes clear very quickly - AI videos are everywhere, but brand-led AI films are still rare. 

That’s because generating visuals with AI is easy but creating a film where those visuals adhere to brand guidelines, maintain visual consistency, and communicate the brand message is far more demanding. It requires creative direction, visual planning, and a structured video production approach. 

At IndieVisual, we approach AI video production through a disciplined workflow - combining storytelling, creative direction and production planning with AI visuals. Over time, this has allowed us to explore generative AI videos that match the scale of a large-scale production - resulting in on-point brand films rather than a set of unrelated, "slop" clips. 

Below are five AI videos we created for brands without any traditional shoot - all imagined, visualised and produced using AI visuals, edited, streamlined, and delivered through a structured video production system. 

Crompton Holi Film 

AI videos are often assumed to look artificial and emotionally flat. Festive films, on the other hand, demand the exact opposite - colour, energy and an emotional pull that instantly connects with the audience. So the Holi-themed ad film for Crompton came to us as a challenge to create an AI-led festive film with the visual richness of a large-scale production. 

The film celebrated the elements that truly define the festival - colour, chaos and celebration - all leading to one simple message: with Crompton Pumps, the celebration goes on. Read more about the campaign here: Crompton rolls out AI powered Holi film around ‘Bina Ruke, Jyaada Chale’ 
 
And the result was far more than exciting! The film crossed 20 million views on YouTube and 4.8 million views on Instagram. Take a look. 

Kissht New Year Film 

Kissht wanted an aspirational film for New Year where the core message was simple - with Kissht instant loans, dreams shouldn’t have to wait. So, we built the script to capture the feeling of small dreams taking shape: the things people quietly hope for as a new year begins. The thought guiding the film was captured in one line: “Band aankhon ke sapno ko neend kehte hain, aur khuli aankhon ke sapno ko zindagi.” 

The film unfolds through the eyes of different individuals. It shows wishlists forming, plans taking shape, and people imagining what the year ahead could look like. For some, that dream might be a new bike, for others a laptop, a refrigerator for the family, or even that long-planned holiday. The film was able to successfully showcase the intrinsic details that the storyline demanded, and the result was predictable yet exciting! The film was delivered right on time, connected strongly with viewers, their aspirations and turned out to be a clear hit crossing over 8.7 million views on Instagram.  

Sturlite Zeovolt Film 

For Sturlite, the brief revolved around a clear thought: solar energy is for everyone. The idea was to convey that choosing cleaner energy shouldn’t be complicated, it should feel like a smooth, practical step toward reliability. 

So we head out to create a company profile video for Sturlite entirely using AI visuals. In a project like this one, AI helped us show a world where the shift to solar energy feels natural. The film moves through homes, shops, communities, and everyday spaces, showing a seamless switch to solar energy. It beautifully showcased on-brand Zeovolt visuals where Zeovolt professionals were seen installing solar panels and enabling the shift to solar energy on the ground. In fact, the scale of the visuals in this AI film is so vast that creating scenes like these through traditional production would have meant a much larger budget and far more complex logistics. 

Projects like this are a perfect example of how AI powered video creation can help brands present complex ideas with clarity and scale. 

DSP Mutual Fund - AI Brand Film 

For DSP Mutual Fund, we set out to tell a story that travels through a century of investing through a brand film- all using AI visuals. The idea was to recreate defining moments from financial history, from the Great Bull Market of the 1920s to the Great Depression, and the emergence of Benjamin Graham’s principles of investing, giving the narrative a period-like, almost archival feel. 

What’s tricky about finance films is that they can start feeling overwhelming too soon. So we had to make sure the visuals did the heavy lifting of keeping the story engaging so that the brand message landed right. AI visuals allowed us to move through eras, events and history while keeping the narrative visually engaging and easy to follow. 

This project also shows how generative AI videos can simplify complex narratives without losing depth. 

Crompton Victory Film 

Some ideas come with long planning cycles. Others arrive in the middle of a national moment and need to move just as fast as the excitement itself. 

So when Team India reached the finals of the T20 World Cup against New Zealand, the hype across the country was impossible to miss. Crompton wanted to capture that moment with a fun, topical film for its Nutri Blender. The brief landed on Friday, and by Sunday the video was ready, delivered, and live at exactly the right moment. 

From concept and ideation to storyboarding, AI visual generation, post-production, and final delivery, our team handled every step of the process. The film blended cricket-style commentary with AI visuals of the Nutri Blender blending kiwis to perfection, turning the ‘India vs. Kiwis’ moment into a light-hearted celebration built around Crompton’s product. It went live right as the celebrations peaked - and the response was phenomenal, crossing 32.8 million views on Instagram. 

AI Beyond Visuals: A Music Track Using AI 

How AI is shaping video production and filmmaking isn’t limited to generating visuals. It can extend across the entire workflow. For Health & Glow, we created a custom rap track - entirely using AI. 

Traditionally, producing a music track for a brand video meant studio sessions, artists, multiple revisions, bigger budgets, and a much longer production timeline. Here, the track was created entirely using AI, and the shoot was designed to match its rhythm and energy. The result was a fun, high-energy piece that felt fresh and contemporary, just as the brief demanded and it reached over 5,60,000 views on Instagram. 

Take a look at how creative AI video production goes beyond just visuals - opening new possibilities for AI video creation for brands.  

Where AI Video Production Is Actually Headed 

Working with AI has been one of the most exciting creative journeys for our team so far. 

Not because of the hype - but because of the scale of ideas it allows us to explore when paired with a structured video production system. Scenes that would normally demand elaborate sets, multiple locations, bigger budgets, longer timelines, heavy logistics and so on can now be imagined and created much more freely. 

And the shift to AI videos is already visible. Today, nearly 30-40% of the briefs coming into IndieVisual are for AI videos. The curiosity around the medium is real, and more and more brands are beginning to explore how AI can help scale video content. For marketing teams, AI videos have opened a fresh way of thinking about content. It allows teams to produce more content faster, without having to lower production standards, stretch budgets, or timelines. 

If your team has been thinking about creating its first AI-led brand film, we’d be happy to explore what that could look like together. Let’s connect!