The Videos That Reached Millions: Inside IndieVisual’s Work for Brands

Every corporate video isn’t aiming at virality, but for certain ad films, popularity is the biggest measure, and there’s a different kind of satisfaction when a video reaches millions. Not just because of the number, but because it tells you that people chose to watch it, stayed with it, and passed it on. 

As a team dedicated to professional video production, we spend a lot of time thinking about how a video is structured, how quickly it gets to the point, how it looks, and how clearly it communicates. And when a video reaches that kind of scale, a few things become very clear. It's about how all of these elements come together - the idea, the visuals, the timing, and how relevant the content feels in that moment. Whether it taps into something people are already paying attention to, and whether the video makes it easy to engage without asking for too much time or effort. 

At that level, you start to see patterns. The videos that travel are usually the ones that act at the right moment, get to the point quickly, and give people a reason to stay or share. It becomes less about just creating a good video, and more about creating one that people naturally respond to.  

This blog is a look at some of the successful brand campaign videos - the ones that reached millions, and what went into making them work. 

Crompton Holi AI Film 

The Crompton Holi film created entirely using AI visuals witnessed over 20 million views on YouTube and another 4.8 million on Instagram. 

Instead of a traditional shoot, this festive video was built entirely using AI visuals. The challenge was to create large-scale Holi scenes with the kind of colour, movement and energy the festival demands, entirely through AI. While AI visuals are often criticized for falling short in realism and finer details, we made sure this Holi-themed AI film for Crompton holds up on both visual quality and nuance. 

From ideation to scripting to editing, post-production and final delivery, we handled everything end-to-end and the film went live right when audiences were most receptive to Holi content. The timing, combined with the scale and richness that we achieved with AI visuals, helped the film blend seamlessly into what people were already watching, and the response clearly showed how strongly it resonated with audiences.  

Take a look: Crompton Holi AI Film 

Philips Croissant Video 

In March 2025, Philips spotted an opportunity when a viral video of a content creator mispronouncing “croissant” started doing rounds online. The goal was to create a fun, fast-paced social media video around this moment. We did everything from ideation to scripting, storyboarding, shoot, post-production and delivered the final video in less than a week. 

The idea was to leverage the viral social media moment to drive product awareness and engagement for the Air Fryer without making it feel like a forced brand plug. So we tried to keep the video easy to engage with, funny and relatable, without overcomplicating it. Learn more about how we did it here – Riding the Viral Wave: Philips Airfryer X The Croissant Guy. 

It went live while the trend was still active, allowing it to ride existing attention of the viral social media trend. Designed for Instagram Reels, the video crossed 1.2 million views, 37.2K shares, 36.5K likes, and over 578 comments. Delivered in under a week, the video is a perfect example of how the right idea and timing can turn a moment into a viral social media video. 

Take a look: Philips Croissant Video

Crompton Victory Film 

When India reached the finals of the T20 World Cup, the excitement was real! Crompton wanted to capture that energy with a fun, topical film for its Nutri Blender. 

The brief came in on a Friday, and the entire video had to be delivered within the same weekend. With timelines this tight, creating something at scale through a traditional shoot would not have been practical. This is where AI visuals came in handy, allowing us to move quickly while still capturing the energy and scale of the moment. 

As India took on New Zealand on the field, we created a video using AI visuals of the Crompton Nutri Blender blending kiwis to perfection, paired with cricket-style commentary, resulting in a fun, easy-to-engage-with and instantly relatable piece of content. Acting on the moment with a relatable idea turned it into a brand storytelling video that people naturally engaged with, pushing it past 32.8 million views on Instagram. 

It went live right at the moment of celebration, when India won, allowing the video to plug directly into what people were already watching and talking about. This is where high performing brand videos stand out, by meeting the moment with the right idea and a smooth  execution. 

Take a look: Crompton Victory Film

Kissht New Year Film 

New Year is a time when people think about what they want next, not just big milestones, but also smaller, personal goals that feel just as important. Kissht approached us for a business video production project around these everyday aspirations. The idea was to present dreams and aspirations in a way that feels real and relatable. The entire film was created using AI visuals, which allowed us to move across multiple scenarios and characters seamlessly. 

At the center of the film was a simple thought around dreams, the difference between the ones we see with closed eyes and the ones we choose to act on. Showcasing these moments through different individuals kept the storytelling grounded and easy to connect with. 

Going live around New Year, when people are already thinking about their aspirations and setting new resolutions, helped the video connect more strongly with the audience, reaching over 8.7 million views on Instagram.  

Take a look: Kissht New Year Film

Creator-Led Videos for Philips 

Over the years, we have had the opportunity to work closely with Philips across a wide range of formats, from commercial video production to content designed for performance marketing campaigns. Throughout, it has been a rewarding partnership. 

One of the most enjoyable parts of this journey has been working with creators. Across these projects, we have collaborated with some of the most loved creators, and what has stood out consistently is how easy and fun they have been to work with. That ease reflects in the final output – videos that feel natural, engaging and genuinely enjoyable to watch. 

Philips x Barkha Singh 

For the Philips Garment Steamer video featuring Barkha, we kept the content aligned with her cool, distinct on-screen presence. The video felt easy to watch and engage with, which translated into strong viewership, with the video crossing over 17.9 million views on Instagram. 

Take a look: Philips X Barkha Singh 

Philips x Varun 

For the Philips Air Fryer video featuring Varun, the video opens with him saying, “hello ji namaste, yeh ek brand collaboration reel hai jo almost nahi hone wali thi, thanks to my #*@# team kyuki unko lagta hai ki mujhe khana khaana aata hai, banana thodi aata hoga,” immediately setting a casual, humorous tone that made the audience want to keep watching despite knowing it is a brand collaboration. 

The product is then integrated naturally into his conversational flow, making the video feel easy and familiar to engage with. And the result was a smooth, enjoyable piece of content that people genuinely liked watching, helping it cross over 12.7 million views on Instagram.  

Take a look: Philips x Varun

Philips x Kabita Singh (Kabita’s Kitchen) 

Kabita Singh is a Pune-based food creator. We had the opportunity to collaborate with Kabita’s Kitchen for a Philips Air Fryer video as part of their campaign “Har Air Fryer Philips Air Fryer nahi hota.” We kept the content aligned with what her audience already resonates with, recipe-led videos, making it feel familiar and easy to engage with. The video went on to cross over 18.6 million views on Instagram. 

Take a look: Philips x Kabita Singh

Wrapping Up 

Working on these videos has made one thing very clear. When the idea is right, the timing is sharp, and the execution is aligned to the platform, videos do not just perform, they travel. 

What has also changed is how quickly this can now happen. With AI visuals, faster turnarounds and a more structured way of video production, it has become possible to respond to moments, build at scale, and still maintain quality. For marketing teams, this means being able to put out content more consistently, stay relevant, and see stronger performance across campaigns. 

If your team is looking to create videos that people engage with, let’s connect!