In today’s digital age, businesses are increasingly realizing the importance of video marketing to stand out from the competition. Product videos have become a powerful tool for startups in India, where competition is high and consumer trust is crucial. By creating engaging and informative product videos that connect with their target audience, businesses can leverage the power of video marketing to build a brand image.
For example, Paper Boat is a beverage company that offers a range of traditional Indian drinks in modern packaging. To showcase their unique products, Paper Boat has created engaging and visually appealing product videos that feature the stories behind their drinks, the traditional ingredients used in their recipes, and the modern twist that makes them stand out from competitors.
Therefore, product videos have become an essential part of marketing and advertising your business.
Why should Businesses consider Product Video Production for their Company?
Product videos offer a compelling way to showcase your product, helping to build trust and increase conversions. Consumers are more likely to make a purchase after watching a product video that explains the product’s features and benefits. If you want to buy a phone from a renowned company, you will still check out the product video to see the new features and updates. So, here’s why you should make product videos:
- By using product videos, businesses can demonstrate their product’s features in action, providing a better understanding of how it works and what sets it apart from the competition. Photos are not enough to connect with your audience. The public will easily forget a banner, but videos have a greater and longer impact.
- Product videos can be shared on multiple platforms, including social media, email newsletters, and the company website, making it easy to reach a wide audience, wherever the audience is active. Promoting your brand on social media through paid partnerships, influencer marketing, and sponsorships can be really helpful.
- Product videos can help your business to compete with existing brands in the market – by showing how you’re unique. Everyone knows about BoAt- an India-based consumer electronics company that was launched in 2015. Through their high-quality product videos, they successfully established themselves as a brand name now competing with JBL, Sony and more.
Benefits of Using Product Videos for an E-commerce Store
In the e-commerce industry, product videos are especially effective as they provide customers with a virtual product experience. This is particularly important in India, where online shopping is on the rise and customers are more likely to purchase a product if they can see it in action.
1. Better engagement.
Videos can help your ecommerce store engage with your customers better. A video can showcase your products in a visually appealing and informative way, helping customers to understand the appearance of the product better. This can result in a better shopping experience for the customer, which can lead to higher engagement and a higher likelihood of a purchase.
For example, the ecommerce store Myntra uses product videos to showcase its clothing and accessory products. These videos help customers to understand the fit, quality, and styling of the product better, resulting in higher engagement and sales. They post product testimonial videos submitted by their users (User-generated content) which makes them more authentic and trustworthy.
Courtesy- Myntra
2. Increased sales.
Product videos can also lead to increased sales for your e-commerce store. You can advertise your product videos on different pages based on what customers are searching for.
Suppose someone is looking for long durable denim jackets and your product video pops up on their search page, they will likely buy it if the video is convincing enough. A well-made video can showcase the unique features and benefits of your products, making them more desirable to potential customers.
3. Better customer experience.
Product videos can also improve the overall customer experience of your ecommerce store. A video can help customers to make informed purchasing decisions, reducing the likelihood of returns and increasing customer satisfaction.
For example, the ecommerce store Lenskart uses product videos to showcase their eyewear products on different models. These videos help customers to understand the fit and design of the product and customers can add their own photo to see a 3D look of spectacles on them.
Therefore, by investing in product video production services, businesses can showcase their products in the best possible light, increasing sales and customer loyalty.
Some Examples of Product Videos for Marketing Purposes
There are several types of product videos that businesses can use for marketing purposes, including explainer videos, how-to-do videos, testimonial videos, lifestyle videos, etc. Check out our previous blog on video marketing through product videos to see how they fit into your strategy.
How can a Product Launch Video Help to Promote a New Product?
A product launch video can be a powerful tool to help promote your new product, especially if you are a startup. Here are some ways how a product launch video can help to promote your product:
- Generate excitement: A product launch video can help to generate excitement and buzz for your new product. By showcasing the features and benefits of the product in an engaging and compelling way, you can build interest in the audience for the launch.
For reference, Apple announces the date of product launch and people eagerly wait for the product video. This creates a lot of buzz and excitement among their target audience.
- Showcase the product in action: When a product is new on the market, a customer base is built by the brand. And if you are launching a company, the message has to be very strong. A product launch video can showcase the product in action, providing potential customers with a virtual experience of the product before it is even available for purchase. The video should specify the need and use of the product. As the quote says- “First impression is the last impression”.
- Build brand awareness: A product launch video can help to build brand awareness by showcasing the product in a unique and memorable way. By using creative visuals and messaging, you can help to differentiate your product from the competition and establish your brand as a leader in the industry.
- Reach a wider audience: A product launch video can be shared on multiple platforms, including social media, email newsletters, and the company website, making it easy to reach a wider audience. You can also do paid advertising to promote your product, but it won’t help if the video is not good.
Check out the Barosi Farms (an organic products brand) introduction video to get an idea of what a product video should be like.
- Make promo videos for Product launch: Promo videos will create hype and curiosity in the public to watch the full product video in detail. Even movies show teasers before releasing the trailer, then why can’t businesses adopt the same strategy?
For example, you are launching a drink that contains fruit pulp. You can make promo videos like BTS shots of the gardens, plucking fruits, or showing a blurred bottle of the drink. These clips will generate curiosity and then the final product video will be more effective.
All these combined efforts can increase the visibility of the product. Whether it’s a product launch video or a product promo video, a well-made product video can be a powerful tool to increase engagement and sales for your business. But the video should look professional. Not all companies can shoot product videos on their own, especially if you are a startup. For a product shoot, you need a budget plan, a script and an entire production team to execute the creative ideas that you have got. So, you need to look for video production services at affordable pricing and that’s where we – IndieVisual come in.
We work with a curated team of regional expert creators – who’ve been making videos for years. So you don’t have to worry about crazy logistics costs. You’ll receive a professionally edited, classy video within a set timeline. Connect with our team and take your business to the next level.
Got any doubts? Send a message to hello@indievisual.in.
