Everyone’s doing video in some form or the other, these days. But even as more brands embrace it, myths about working with a video production company still hold many businesses back.
Is it too expensive? Too slow? Will you lose creative control? Let’s clear the air.
Whether you’re a marketing leader at a large enterprise or a founder at a fast-growing startup, understanding how video production services actually work — and what they can unlock — can help you get the most out of every campaign.
Here are the five most common myths about video production companies, and what the truth really looks like.
Myth #1: “It’s Too Expensive”
Truth: Video production is more scalable than ever — even for early-stage brands.
Let’s be honest: “high-quality video” once meant massive budgets, multiple shoot days, and agency retainers. Today? Not necessarily.
Modern video production companies offer flexible pricing models based on your content goals. From startup founders needing a scrappy founder story to CMOs launching large-scale campaigns, there are scalable formats for every stage:
- Batch-shooting multiple videos in one day to maximize ROI
- Remote video production or screen-recorded explainers for SaaS demos
- Modular edits that turn one shoot into multiple assets (social cuts, teasers, etc.)
At IndieVisual, for instance, we’ve worked with D2C startups and fintech unicorns alike — all with different budgets, but the same need for polished, strategic content.
Myth #2: “It Takes Too Long”
Truth: With the right team, you get speed and quality.
There’s a big difference between a clunky agency process and a streamlined video production service. The former feels endless. The latter gets you high-quality video in weeks, not months.
Here’s how top production companies save you time:
- Pre-built workflows: You get timelines, shotlists, and review cycles upfront
- Storyboarding: Reduces miscommunication and speeds up approvals
- In-house teams: No outsourcing delays — just a clear, single partner for everything
Need a fast turnaround? Event recap? Animated video? Ask your production partner what’s realistic. The best ones know how to deliver under pressure.
Myth #3: “We’ll Lose Creative Control”
Truth: A good partner doesn’t hijack your ideas — they help execute them.
This myth is especially common among internal brand or content teams. But here’s the reality: professional video production is a collaboration, not a takeover.
You bring:
- The brand voice
- The goals
- The tone
We bring:
- The visual execution
- The technical know-how
- The storytelling craft
Most production companies work closely with your marketing or creative leads, and some even develop pitch decks or moodboards in line with your brand guidelines. You can approve scripts, visuals, voiceovers, and edits at every step.
The result? A video that doesn’t just “look good” — it feels like you.
Myth #4: “It’s Only for Big Brands”
Truth: Startups need great video even more than big companies do.
Think about it — you’re building a brand from scratch. You’re trying to earn trust, attract customers, and get noticed in a crowded market.
Video can help with all of that:
- Explainer videos for landing pages
- Founder-led story films for fundraising
- Testimonial videos to build credibility
In fact, good video production companies today offer startup-friendly options like:
- One-day shoots with multiple outputs
- Remote or hybrid production
- Subscription models that lower costs over time
So no — video isn’t just for the Fortune 500s. It’s for anyone serious about telling their story right.
Myth #5: “We Can Just Do It In-House”
Truth: Internal teams are great — but they’re not always equipped for professional-grade production.
Your in-house team may have incredible design skills, brand insights, and campaign ownership. But video is its own beast.
Here’s where video production services come in handy:
- Cameras, lighting, audio — handled
- Editing, animation, sound design — handled
- Deadlines and revisions — handled
Plus, outsourcing frees up your team to focus on messaging, distribution, and strategic input.
And no, this doesn’t mean you give up control. The right video making company works as an extension of your in-house team — bringing expertise and execution without replacing your vision or voice.
Bonus: What to Look for in a Video Production Partner
Ready to outsource? Here’s how to choose a team that doesn’t just deliver — but fits:
- Portfolio fit: Do they get your tone, style, and industry?
- Process clarity: Are timelines, steps, and feedback rounds mapped out?
- Scalability: Can they grow with your brand — across campaigns and formats?
- Communication: Do they listen, ask questions, and offer guidance?
Red flags? Vague pricing, no clear scope, or lack of previous work in your space.
Final Thoughts
Video doesn’t have to be slow, expensive, or out of reach. It just has to be done right.
The truth is: a smart, scalable video production company can become your strongest creative partner — helping you create content that cuts through noise and delivers results.
At IndieVisual, we simplify the process, scale with your needs, and collaborate like an extension of your team. Whether you’re a funded startup or an enterprise CMO, we make videos that work.
Still holding back because of one of these myths? Let’s talk. We’ll help you see what’s actually possible. Start by asking the right questions — here are 15 Questions to Ask Before Hiring a Video Production Company.
