From AI-led production workflows to the rise of mobile-first storytelling, corporate video production in 2025 is being redefined with tactical shifts. The trends aren’t speculative but conclusive and define how forward-thinking companies communicate at scale. Here’s what’s changing and why it matters.
Key Trends Shaping Corporate Video Production in 2025
Corporate video production in 2025 is being shaped by three intersecting forces: automation, attention, and accountability.
Automation is speeding up production cycles and enabling personalization at scale. Shifting attention spans are pulling video toward shorter, vertical, and mobile-first formats. And rising accountability whether around accessibility, inclusivity, or sustainability is demanding that brands do more than just communicate; they must stand for things that matter. These forces are driving tangible changes in how videos are made, what they convey, and how they’re experienced. Here’s what’s driving these changes:
1. AI-Driven Production for Faster, Personalized Creativity
AI isn’t replacing creativity, it’s removing the inefficiencies that slow it down. Tools powered by machine learning are now supporting everything from asset tagging and versioning to dynamic video rendering at scale.
A standout example is IBM’s 2025 campaign video, “AI That Works Across Your Business.” It’s a sleek, professional video but was built using AI behind the scenes. It’s not just a video about AI, it’s a video made smarter by it.
One of the most practical shifts is personalization. With AI, videos can now be adapted to different audience segments, language, name, location, even visual cues, without reinventing the entire production each time. Tailoring content to cultural contexts and languages enhances relevance and audience connection. With AI, brands can produce videos in multiple local languages, ensuring messaging resonates authentically with each demographic. All using a single production backbone, ensuring consistency while adapting to context.
This is where AI is reshaping how brands scale video production, not by doing the creative work, but by making sure that creative work goes further.
2. The Rise of Vertical & Short‑Form Business Videos
Scroll culture trains audiences to judge content in seconds. That’s why brands are leaning into mobile-first, short-form video not as social fillers, but for core corporate content too. We’re seeing 30‑ to 60‑second formats used for product explainers videos, recruitment clips, and investor updates. Built‑for‑mobile isn’t about shrinking content it’s about sharpening it.
Many brands including HubSpot have adopted the shift to short, vertical corporate videos for LinkedIn. Be it, videos featuring employees sharing quick marketing insights or workplace stories or even product description videos.
Even B2B specific platforms like LinkedIn have embraced this shift. In early 2025, LinkedIn rolled out full-screen vertical video capabilities on mobile and desktop encouraging brands to natively publish short, vertical content. Since the update, brands have begun using vertical formats to share thought-leadership snippets, executive insights, and behind-the-scenes workplace clips. This isn’t just a design feature, it’s a clear sign that when the most conservative professional B2B platform has adopted vertical video, it has also found its place in the boardroom.
3. Accessibility & Inclusive Design
Great video doesn’t exclude. Subtitles, clean audio, thoughtful pacing, these aren’t afterthoughts anymore. As more sectors prioritize accessibility, brands are producing content that’s usable by everyone, right from the first draft. And it pays off. Accessible videos aren’t just ethical, they perform better across the board. Inclusive video content has shifted from being optional to a business imperative.
4. Authenticity and Humanization in Corporate Storytelling
Corporate video production trends in 2025 emphasize genuine storytelling over polished perfection. Brands increasingly feature real employees, customers, and user-generated content to foster emotional connections. This authentic approach not only humanizes the brand but also strengthens trust in today’s skeptical market.
Even Vogue Business explored this shift in 2025, asking “Are brand employees the new influencers?” and spotlighting how brands are turning to employee-generated content (EGC) to build authenticity. Vogue Business pointed out how fashion labels like Loewe, Fenty Beauty, and Ganni were cited as leading this movement using behind-the-scenes videos of artisans, retail staff, and internal teams as part of their official campaigns. These unscripted, human-first narratives don’t just showcase products, they bring the people behind the brand into the story, making the message more relatable and trustworthy.
The same trend carries through in Shopify’s 2024–25 brand film, “Shopify Story”. The video features the founder, real employees and entrepreneurs, each narrating their relationship with commerce, technology, and growth. There’s no polished content, the video is all about relatable, grounded storytelling that reflects the brand’s mission through experiences. It’s a clear example of how corporate videos are shifting from scripted perfection to authentic expression.
Together, these examples reflect a larger shift, trust is earned not through polish, but through presence real people, real voices, and real stories.
5. Sustainability and ESG-Focused Storytelling
Sustainability isn’t a side note anymore. Environmental, Social, and Governance (ESG) concerns are now influencing purchasing decisions, investor behavior, and brand perception. In 2025, corporate video content is moving beyond abstract commitments, it is showing the work.
A strong example is Nike’s sustainability video under its “Move to Zero” initiative. Instead of relying on generic messaging, the video dives into Nike’s global operations, featuring recycled materials, waste-reduction processes, and facility-level changes. The footage is raw and operational, but it’s anchored by a clear narrative and supported by on-screen metrics. It’s not just storytelling, it’s proof of execution.
This shift in ESG communication has established that brand trust is built not by saying the right things, but by showing the real things.
6. Advanced Motion Graphics and Animation that Simplifies Complexity
With increasingly complex products and services, advanced motion graphics and 3D animation are no longer just a design element but are used to simplify complex processes.
Take Adyen’s 2025 video on “Uplift”, an AI-powered tool that optimizes payment conversions, reduces costs, and balances fraud risk. Instead of long explanations, the video uses sleek motion graphics and smart transitions to visualize how the AI system works behind the scenes. Animated videos turn abstract concepts into an understandable, B2B-friendly story. Because when motion design is part of the message, not an aesthetic afterthought, it clarifies, educates, and sticks.
7. Immersive Visual Storytelling at Scale
In 2025, corporate video production is using interactivity and immersive visuals to hold attention and deliver impact. Tools like 360-degree tours, clickable formats, augmented reality overlays, and advanced drone footage are no longer add-ons, they’ve become core to how brands showcase scale, convey detail, and explain complexity. These formats increase engagement by turning viewers into participants, not just spectators.
8. Live Streaming and the Rise of Video Podcasts in Corporate Communication
Live streaming has evolved into a strategic pillar of corporate communication. Product launches, leadership panels, and real-time Q&A sessions serve not just to inform, but to build trust through unedited transparency. Alongside this, 2025 has seen a surge in podcasts video production, where brands host conversations with internal experts, partners, or thought leaders. While not live, these formats still offer a sense of presence and personality that traditional videos often lack. Combined, live streams and video podcasts are helping companies connect at scale; less like a broadcast, more like a dialogue.
Final Thoughts- Adapting to a Dynamic Video Landscape
For marketing professionals, it’s time to move beyond traditional video formats and leverage these trends to create content that drives business goals. Whether it’s integrating AI to personalize viewer experiences or embedding sustainability narratives that resonate, the future demands videos that are as strategic as they are creative.
For brands aiming to keep pace, partnering with a video production company that aligns creative execution with business objectives is essential. As corporate video production trends evolve in 2025, success will depend on a mindset that values agility, purpose, and innovation, traits that separate brands that merely produce content from those that leave lasting impressions.
