REAL STORIES, REAL IMPACT: TESTIMONIAL
VIDEOS FOR ONESTACK
Onestack
OneStack is reshaping how Indians interact with their banks. This growing FinTech brand offers a white-label mobile app that helps smaller banks go digital. With a mission to turn every Indian bank into a neobank, OneStack stands for accessibility, innovation, and financial inclusion. This was our first project with them—and it gave us the perfect opportunity to bring their impact to life through the voices of their customers in different parts of India.
The Ask
OneStack came to us with a clear idea: showcase the real-world impact of their platform in smaller cities and towns. They wanted to highlight how local banks and shop owners in Tier 2 and Tier 3 cities were embracing digital payments and banking—thanks to OneStack.
Our job was to create long-format testimonial videos (5–7 minutes each), shot across eight different locations, including Lakhimpur, Godhra, Kheda, Beawar, Kolhapur, Pandharpur, Muzaffarnagar, and Nashik.
These videos needed to do a few key things:
- Capture how OneStack simplified banking for local banks and their customers
- Show the ease of using QR codes and the app for payments, savings, and services
- Keep it real and relatable, focusing on everyday use and real people
- Include subtitles, so language didn’t get in the way of understanding
The content was meant for YouTube, and also to be shared with investors, partners, and stakeholders to show OneStack’s growing footprint in rural and semi-urban India.
The Execution Process
This was one of our most spread-out shoots—and that was the exciting part.
We started by writing scripts and screenplays in-house, based on the talking points OneStack shared. The tone was simple, clear, and human. We wanted these videos to sound like conversations, not campaigns. We also decided to make each video show a slice of life in that town – to make the people in these towns want to share the video too.
Then came the shoots, coordinated remotely across eight locations. We worked with a trusted network of local creators.
We kept the production style consistent across the board—same structure, tone, shot style, music, and format. This helped bring uniformity, despite the geographical spread.
The stories were rich and varied — bank CEOs, general store owners, pharmacy shop owners, tea stall owners — all sharing how QR codes, dashboards, and OneStack’s multi-language app had changed the way they handled money.
The biggest challenge here wasn’t editing — it was language. Every edit had to be reviewed and adjusted based on regional language needs and subtitle accuracy. We handled this by bringing our content, production, and creative teams into a tightly looped process that made QC easier and faster. We also integrated an AI-powered speech-to-text generator, to further speed up the translation/QC process for the content team.
Each video went through a couple of feedback rounds, with notes differing based on the location and speaker. Among all, Lakhimpur’s video got the most love—even internally at OneStack.
While production houses are aplenty, IndieVisual takes a unique tech-and-network-optimization approach towards meeting brands’ digital video needs. This allows us to be quick, effective, and professional in our approach, and also deliver video projects all across India.
The Result
We delivered eight long-format testimonial videos across eight remote locations.
Each video followed a consistent structure and style—no downcuts, no frills—just authentic, on-ground storytelling. From hospitals to general stores, from bank CEOs to everyday merchants, the message came through loud and clear: “Digital banking is easier now, thanks to OneStack.”
The real challenge wasn’t just filming in eight remote towns—it was doing it quickly, consistently, and without compromising quality. Our team pulled it off through tight planning, smooth coordination, and a rock-solid post-production process that accounted for language subtleties, varied feedback, and localized subtitles.
These videos weren’t just for YouTube. OneStack also used them for investor decks, pitch meetings, and internal presentations—because they didn’t just look good, they worked.
This project marked a milestone for us. It proved that we can deliver high-volume, high-quality content—tailored to different platforms, languages, and audiences—without missing a beat. It’s the kind of work that shows exactly what IndieVisual does.