AMPED UP AND ANIMATED : LUMINOUS AMPBOX
Luminous
Luminous is a well-known brand in the power solutions industry, offering innovative and reliable products. It specializes in inverters, batteries, and solar solutions, providing dependable energy solutions for various needs. Its focus on innovation and customer satisfaction has made it a trusted name in the industry.
The Ask
Luminous was launching its latest inverter, AmpBox, a premium battery solution designed for efficient power storage and long-lasting performance. It needed a good-looking video to introduce the product in tune with its ‘Amp Up Your Life’ BTL campaign. It approached us to create a 40-50 second animated product demo video. The video was to be optimized for YouTube. The video had to showcase the product’s features, benefits, and technology, all while matching the energy of its campaign theme. It also wanted a fresh way to display the internal parts of the inverter, and wanted us to propose the look.
The Execution Process
We developed a concept that blended technology, energy, and innovation to fit the campaign theme. The script was designed to be clear and interesting, emphasizing the product’s key benefits. Visually, we used electric sparks and motion effects to show the power-driven nature of the AmpBox. A dark colour scheme was chosen to give the video a high-tech and high-voltage feel. Motion graphics and logo animation were used to add a dynamic touch, while a high-energy soundtrack reinforced the themes of power and reliability.
While production houses are aplenty, IndieVisual takes a unique tech-and-network-optimization approach towards meeting brands’ digital video needs. This allows us to be quick, effective, and professional in our approach, and also deliver video projects all across India.
The Result
The final video was a high-energy, visually striking animation that perfectly fit with the ‘Amp Up Your Life’ campaign. Luminous loved the innovative approach, especially how we showcased the internal components.
This collaboration highlights how a well-made animated demo video can effectively communicate a product’s features while aligning with a brand’s campaign theme.
The project was delivered in 30 days, and since then, we’ve continued working with Luminous on other video projects. Curious to see more? Check out the other videos we’ve created for them:
Have a product that deserves the spotlight? We’d love to help you tell its story— get in touch with us today.