Fast, Flawless, and So Much Fun: Philips “Sone Pe Suhaga” TVC
Philips Home
Appliances (Versuni)
Philips Home Appliances, now operating under the name Versuni, is a globally trusted name in consumer appliances, known for combining innovation with everyday usability. With a strong presence across categories, the brand focuses on making daily tasks simpler and more efficient.
The Ask
Versuni approached us to work with their creative agency to produce a TVC for their “Sone Pe Suhaga” campaign.
The requirement was to create a high-quality commercial film showcasing the product in a real retail environment, with outputs across multiple formats and languages for TV, digital, cinema, and OOH usage. The timelines were tight from the start. The brief came in with a clear expectation to move quickly across pre-production, shoot, and delivery without compromising on quality.
The Execution
Unlike most TVCs that allow for extended planning, this project required fast decision-making at every stage.
We moved quickly on:
Location scouting – locking an electronics store in Faridabad within a day
Casting and crew assembly – building a team of 40–50 members
Pre-production planning – aligning scripts, shots, and execution in a compressed timeline
Since the shoot had to take place in a live retail store, we couldn’t disrupt daytime business. The entire production was executed overnight, which added another layer of complexity in terms of setup, lighting, and scheduling.
Despite these constraints, the shoot was completed smoothly on 8th September.
We shared the first cut the very next day (9th September) - a turnaround that is rare for TVCs of this scale.
Post-production and refinements were handled quickly too, leading to final delivery on 23rd September, within the committed timeline.
Additional
Brownie Points for
Hiring IndieVisual
While production houses are aplenty, IndieVisual takes a unique tech-and-network-optimization approach towards meeting brands’ digital video needs. This allows us to be quick, effective, and professional in our approach, and also deliver video projects all across India.
The Final Result
We delivered a high-quality, multi-format TVC campaign within an exceptionally compressed timeline - without compromising on execution, visual quality, or platform adaptability.
Three key strengths stood out throughout the project:
Speed of execution – From overnight production to sharing the first cut within 24 hours, the project demonstrated our ability to move fast while maintaining broadcast-level quality.
Seamless large-scale coordination – Managing a 40–50 member crew, executing inside a live retail environment overnight, and delivering multiple language and format outputs required precise planning, adaptability, and strong on-ground collaboration.
Creativity – Above all else, the ad had to be fun.
The campaign received strong appreciation from the client team, particularly for:
Ownership and proactive collaboration
The ability to elevate the script visually on screen
Calm, solution-oriented execution under tight timelines
The campaign also surpassed initial sales expectations, reflecting a strong market response and effective audience engagement.
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The client summed up the experience best:
“The film has come out fantastic… I’m getting all the compliments here, and they all go to your team. The way you execute projects with heart, speed, and clarity makes all the difference.”
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