MADE FOR MATCHES: META AD CAMPAIGN FOR JEEVANSATHI
Jeevansathi
Jeevansathi is one of India’s most popular online matrimony platforms, connecting people from across regions and communities looking for meaningful, lifelong relationships. The brand speaks to a middle- and upper-middle-class audience across suburban and semi-urban India, focusing on trust, relatability, and simplicity.
The Ask
Jeevansathi approached us to create a high-volume video campaign designed specifically for Meta Ads. The goal was to produce content that looked native, grounded, and relatable—not overly polished or ad-like.
The ask was to deliver 35 videos shot over three days in Delhi, featuring different scenarios, characters, and use cases reflecting real people’s experiences with the app.
The target audience: Men and women aged 26–40, largely from Tier 1.5–2 cities, actively searching for marriage.
The campaign needed to drive app installs and engagement, while maintaining a tone that felt local, conversational, and credible. Each video was to be delivered in three formats—16:9, 9:16, and square—with subtitles included.
The Execution Process
Pre-production kicked off within two days of project confirmation. The scripts were provided by Jeevansathi and refined by our team for flow, relatability, and visual clarity.
With three days to shoot and 35 videos to complete, we built a tight schedule, grouping videos by daylight needs, actor availability, and complexity. We shot:
- 31 live-action videos
- 4 edit-only videos using existing footage
Across the three days, we managed multiple shoot units across different indoor and outdoor setups—supporting both podcast-style content and narrative-based dialogues.
The crew included:
- Director (Shrey), DoP (Lovely), First AD, First AC, camera operators (2-camera setup)
- Teleprompter operator, sound recordist, lightmen, gaffer, stylist team, HMU team
- Spot boys, art director and set team, and full production support led by Ruby (PM) and Prateek (PC)
Thanks to clear daily planning, strong internal coordination, and problem-solving on the ground, we were able to shoot up to 10 videos per day without compromising quality.
Post-production began immediately after the shoot. With every video requiring three format adaptations and subtitles, our post-production team followed a tightly managed workflow to ensure consistency, quality, and on-time delivery across all outputs. Final deliveries were wrapped up by 11th March 2025, ahead of schedule.
While production houses are aplenty, IndieVisual takes a unique tech-and-network-optimization approach towards meeting brands’ digital video needs. This allows us to be quick, effective, and professional in our approach, and also deliver video projects all across India.
The Result
We delivered:
- 35 videos
- 105+ final outputs across 16:9, 9:16, and 1:1 formats
- Subtitled and optimized for Meta ad placements
The campaign performed well on Meta, with several creatives standing out for their impact. Quite a few videos received direct praise from the client for how effectively they connected with the target audience.
Jeevansathi shared that they had worked with many other agencies before but found the process chaotic and inconsistent. Working with IndieVisual, they found the experience smoother, faster, and more reliable.
They realised it’s just simpler to work with us.
This campaign led to a follow-up regional project for Jeevansathi, where we delivered 15 additional videos, cementing a long-term creative partnership.