Five Films, One Craving - Hungersate Brand Launch Films
Hungersate
Hungersate is an interstate food delivery app built for people living away from home. The brand focuses on delivering authentic, region-specific delicacies from different parts of India to customers’ doorsteps.
The Ask
Hungersate approached us to create five ad films, each around one minute long, to support their brand launch.
The goal was to emotionally connect with people who crave food from their native regions while living away from home - and clearly communicate how Hungersate solves this problem.
Each film needed a distinct narrative while staying aligned with the core idea of comfort, nostalgia, and authentic food delivery across states.
The Execution
We handled end-to-end video production for the project - from concept to final delivery.
To tell the brand story from multiple perspectives, we developed five different scenarios, each supporting a unique narrative:
Two family/couple-driven stories
One professional workplace party setting
One film explaining interstate food delivery
One hostel-students-based story
All films were shot in a studio in Hyderabad over a tight two-day schedule, with a crew of 35 members. Managing multiple setups, crew members, and narratives within this timeframe was the biggest challenge, but careful planning helped us stay on track.
In post-production, we enhanced the storytelling using:
Motion graphics
Animation and AI in one film
Voiceovers
Along with production, we also handled all contracts and agreements, ensuring a smooth and hassle-free process for the client.
Additional
Brownie Points for
Hiring IndieVisual
While production houses are aplenty, IndieVisual takes a unique tech-and-network-optimization approach towards meeting brands’ digital video needs. This allows us to be quick, effective, and professional in our approach, and also deliver video projects all across India.
The Result
The final set of films came together as five heartfelt stories, each reflecting a different life situation but tied together by one shared emotion— missing authentic, region-specific food.
The collaboration with the Hungersate team was smooth throughout. Thanks to strong alignment from the early stages, the films went through very few feedback rounds, which is rare in projects of this scale. The client was extremely happy with how the stories turned out.
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Planning a brand launch? Partner with Indievisual, a tech-first ad film agency that focuses on getting the first impression right.